A TXT record is text in free, human-readable form, which is associated with a domain as a DNS record for one purpose or another. The most frequent use of a TXT record is to add your web site to an Internet search engine or to an analytics platform, which offers information about the targeted traffic to your website. Creating this type of a record works as proof that you're the domain owner and they will provide the content that you should include as the value when you set up the record. Another purpose of a TXT record is to confirm that an e-mail message is sent by the domain name owner and from a reliable server - this is the so-called SPF protection, which helps prevent any electronic address created under your domain to be forged and unauthorized people to send unsolicited mail making it look like it was sent from your own mailbox. You could include any other info that you'd like to be associated with your domain name in a TXT record as well.